Woodfriends – the new premium brand in the Legler premium segment!

Posted on: December 19, 2017

POWERED BY NATURE – made by Legler!

Our children – they laugh, learn, dream. They try things out, play, gather experience, and live out fantasies. They discover and explore. We at Legler see the world through children’s eyes and live out our fantasies in real life directly: “Whoever stops trying to be better has stopped trying to be good!” (Philip Rosenthal)

The goal of the new brand Woodfriends is to serve a price range that hasn’t yet been seen in the wooden toy market. As a new brand, Woodfriends falls into the premium category, which is a huge step forward for us.

We’ve put together both big and small heads and we’ve developed a new brand for you that’s already impressing people today with its keystone features. Out wood friends farm is representative of all products that this premium product line will bring to your sales shelves and to consumers’ hearts: toys that excite fantasies and inspire children to play creatively.

There is a lot of heart and passion in our product development. With sophisticated functions and a particular focus on quality and safety, kids will experience all kinds of child-friendly adventures with the woodfriends – come with us on the journey!

We’re guaranteeing you an exclusive first peek into this new, innovative product world at the Spielwarenmesse in Nuremberg: made by Legler!

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